Production Elements - also called imaging elements - are audio clips used to sweeten a recorded production, usually for radio broadcast intros, promos, transitions and attention grabbers.

They are provided as either backgrounds or punctuation to highlight the message, and are often relatively abstract sounds, not actual identifiable ones.

Production Elements consist of certain specific types of sounds - examples include:

- accents
- alarms & beeps
- attacks & sustains
- beds
- bumpers
- dissolves
- drones
- enhancers
- fanfares
- hits
- IDs
- intros
- lasers
- licks
- logos

- pads
- punctuators
- rewinds & scratches
- segues
- sounders
- stagers
- stingers
- sweepers
- swipes
- transitions
- underscores
- whooshes
- wipes
- work parts
- zaps and zips

Production Elements can also contain communications FX like computer, fax & modem sounds, electronics, microphone feedback, radio tuning & static, record groove noise, signals & interference, tape recorders, telemetry and telephone dialtones and ringtones.

Many Production Elements CDs also offer a selection of short music tracks that have also been designed for punchy radio use - rock and guitar riffs, segues and sequences are especially popular.

Sound effects are also a popular addition to a Production Elements CD, especially very popular sounds like science fiction, transportation, weapons and machinery.

Sound Ideas Production Element products can be reviewed at our Production Elements Menu page.